01
Brand Identity
Positioning, naming, logos and the complete visual system that keeps a brand consistent from business card to billboard.
- Strategy
- Naming
- Logo systems
- Guidelines
Brands built to outlast trends.
Caldera is an independent design studio. We create brand identities, websites and motion for companies that want to be remembered.
See our workStrategy. Identity. Digital. Motion.
For founders and teams who refuse to blend in.
Ideas start molten. We make them permanent.
CALDERA
Brand · Digital · Motion — Design studio since 2014
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000 %
Studios
Reykjavík · LA
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About the studio
Caldera is an independent design studio for brands, digital products and motion. We partner with founders and marketing teams to turn rough ideas into identities, websites and campaigns that hold up for years, not seasons.
2014Founded in Reykjavík
41Designers, developers & strategists
2Studios: Reykjavík & Los Angeles
64Brands launched
Services
What we do. Four disciplines, one studio.
02
Websites & Digital
Marketing sites, e-commerce and product interfaces, designed and built by the same team so nothing gets lost in translation.
- UX / UI
- Web development
- E-commerce
- Design systems
03
Motion & CGI
Brand films, product renders, animated identities and 3D for the web, the parts of a brand that move.
- Brand films
- 3D & CGI
- Animated logos
- Social content
04
Packaging & Art Direction
Packaging, campaigns and photography direction. Everything a customer holds, opens or stops to look at.
- Packaging
- Campaigns
- Photo direction
- Retail
Not sure which you need?
Let's talk →Selected work
Things that set hard.
Three recent projects, from first workshop to launch day.
Noir Basalte
The challenge
A first-time founder with an extraordinary scent and no brand. Noir Basalte had nine months to launch into luxury retail against houses with a century of heritage.
What we did
We built the brand from nothing: a name taken from volcanic stone, a monolithic bottle with a sculpted copper cap, packaging that opens like a geode, a campaign shot on the lava fields of Lanzarote and a Shopify flagship that sells like a boutique.
0Retail stockists in year one
0Days to sell out the launch run
0Revenue above forecast
Ferrous Type Co.
The challenge
A 90-year-old letterpress foundry with a beautiful archive and a website from 2009. Their digital fonts were invisible next to their print work, and licence sales showed it.
What we did
A new identity drawn from their own metal type, a specimen poster series printed on their own presses, and a type-tester website where any font can be set, styled and licensed in under a minute.
0Digital licence revenue
0Faster checkout
0Type Directors Club awards
Atelier Obsidian
The challenge
A sculptural fashion label moving from runway to retail. Their garments photographed beautifully, but online they looked like everyone else's.
What we did
We art-directed the SS27 campaign and lookbook, designed a gallery-like store with 3D garment views, and carried the same language into their first boutique in Los Angeles.
0Online conversion
0Average session
0Weeks from brief to launch
“They asked harder questions than our investors did. What came back wasn't a logo. It was a company people take seriously.”
How we work
From magma to obsidian.
Every project follows the same four stages, from a rough idea to a finished brand. Most run six to fourteen weeks, with one senior team the whole way through.
Hover a stage to see it in the studio.
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01
Eruption · Weeks 1–2
Discover
Workshops, stakeholder interviews and competitor research. We find the one true thing your brand stands on and agree on it in writing.
You get: brand strategy, positioning, creative brief
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02
Flow · Weeks 3–5
Concept
Two or three distinct creative directions, sketched fast and shown in real context (packaging, homepage, signage), never as logos floating on white.
You get: creative routes, moodboards, first prototypes
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03
Cooling · Weeks 6–11
Design & Build
One direction is chosen and refined into a complete system. In parallel, our developers build the website and our motion team animates the brand.
You get: identity system, website, motion toolkit
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04
Obsidian · Launch & beyond
Launch & Grow
Launch campaign, brand guidelines, templates and team training. We stay on as your design partner long after go-live.
You get: guidelines, launch assets, ongoing support
0Brands launched
0International awards
0Years in business
0Clients who come back
Taking new projects for Q1 2027
Let's make
something erupt.
Tell us about your brand, website or launch. We reply within one working day.