:root {
  --ink: #0a0504;
  --ink-2: #120807;
  --ash: #ece2da;
  --ash-dim: rgba(236, 226, 218, .62);
  --ash-faint: rgba(236, 226, 218, .14);
  --ember: #ff4a1c;
  --magma: #ff7a2e;
  --serif: "Instrument Serif", "Times New Roman", serif;
  --sans: "Inter Tight", system-ui, sans-serif;
  --mono: "JetBrains Mono", ui-monospace, monospace;
  --pad: clamp(20px, 4.2vw, 72px);
  --sec: clamp(130px, 15vw, 240px);
  --ease: cubic-bezier(.16, 1, .3, 1);
}

*, *::before, *::after { box-sizing: border-box; margin: 0; padding: 0; }
html { background: var(--ink); overflow-x: clip; }
html.lenis, html.lenis body { height: auto; }
.lenis.lenis-smooth { scroll-behavior: auto !important; }
.lenis.lenis-stopped { overflow: hidden; }
body {
  background: var(--ink); color: var(--ash);
  font-family: var(--sans); font-weight: 400;
  -webkit-font-smoothing: antialiased; overflow-x: clip;
}
img { display: block; width: 100%; height: 100%; object-fit: cover; }
a { color: inherit; text-decoration: none; }
button { font: inherit; color: inherit; background: none; border: 0; cursor: pointer; }
em { font-family: var(--serif); font-style: italic; font-weight: 400; }
::selection { background: var(--ember); color: var(--ink); }

/* film grain: a static tile, no animation (animating a full-screen layer costs every frame) */
body::after {
  content: ""; position: fixed; inset: 0; z-index: 90; pointer-events: none; opacity: .06;
  background-image: url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='160' height='160'%3E%3Cfilter id='n'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='.9' numOctaves='3' stitchTiles='stitch'/%3E%3C/filter%3E%3Crect width='100%25' height='100%25' filter='url(%23n)'/%3E%3C/svg%3E");
}

/* ---------- loader ---------- */
.loader { position: fixed; inset: 0; z-index: 100; background: var(--ink); display: grid; place-items: center; align-content: center; gap: 22px; }
.loader__mark { width: 78px; height: 78px; animation: spin 2.4s var(--ease) infinite; }
@keyframes spin { 0% { transform: rotate(0); } 60%, 100% { transform: rotate(360deg); } }
.loader__count { font-family: var(--serif); font-size: clamp(64px, 9vw, 130px); line-height: 1; font-style: italic; }
.loader__count i { font-size: .4em; color: var(--ember); margin-left: 4px; }
.loader__label { font-family: var(--mono); font-size: 11px; letter-spacing: .3em; text-transform: uppercase; color: var(--ash-dim); }

/* ---------- cursor ---------- */
.cursor {
  position: fixed; left: 0; top: 0; z-index: 95; pointer-events: none;
  width: 46px; height: 46px; margin: -23px 0 0 -23px; border-radius: 50%;
  border: 1px solid rgba(255,255,255,.55); background: rgba(255,255,255,.1);
  display: grid; place-items: center;
  transition: width .4s var(--ease), height .4s var(--ease), margin .4s var(--ease), background .3s, border-color .3s;
}
.cursor span { width: 7px; height: 7px; border-radius: 50%; background: #fff; transition: opacity .2s; }
.cursor em { position: absolute; font-family: var(--mono); font-style: normal; font-size: 10px; letter-spacing: .2em; text-transform: uppercase; color: var(--ink); opacity: 0; }
.cursor.is-hover { width: 84px; height: 84px; margin: -42px 0 0 -42px; background: rgba(255,74,28,.2); border-color: var(--ember); }
.cursor.is-label { width: 92px; height: 92px; margin: -46px 0 0 -46px; background: var(--ash); border-color: var(--ash); }
.cursor.is-label span { opacity: 0; }
.cursor.is-label em { opacity: 1; }
@media (hover: none) { .cursor { display: none; } }

/* ---------- nav ---------- */
.nav { position: fixed; inset: 0 0 auto 0; z-index: 60; display: flex; align-items: center; justify-content: space-between; padding: 20px var(--pad); }
.nav::before { content: ""; position: absolute; inset: 0 0 -30px; z-index: -1; background: linear-gradient(rgba(10,5,4,.9), rgba(10,5,4,.55) 60%, transparent); opacity: 0; transition: opacity .6s; pointer-events: none; }
.nav.is-solid::before { opacity: 1; }
.brand { display: block; height: 46px; }
.brand img { width: auto; height: 100%; object-fit: contain; }
.nav__pill {
  position: absolute; left: 50%; transform: translateX(-50%);
  display: flex; gap: 2px; padding: 5px; border-radius: 999px;
  background: rgba(255, 120, 80, .1); border: 1px solid rgba(255,255,255,.18);
  backdrop-filter: blur(14px) saturate(1.4); -webkit-backdrop-filter: blur(14px) saturate(1.4);
}
.nav__pill a { padding: 10px 20px; border-radius: 999px; font-size: 15px; color: rgba(255,255,255,.85); transition: background .4s var(--ease), color .4s; }
.nav__pill a:hover { color: #fff; background: rgba(255,255,255,.1); }
.nav__pill a.is-active { background: var(--ash); color: var(--ink); }
.nav__right { display: flex; gap: 6px; }
.nav__cta { padding: 14px 26px; border-radius: 999px; background: var(--ash); color: var(--ink); font-size: 15px; font-weight: 500; transition: background .3s; }
.nav__cta:hover { background: var(--magma); }
.nav__dots { width: 50px; height: 50px; border-radius: 50%; background: var(--ash); display: grid; grid-template-columns: repeat(2, 5px); gap: 4px; place-content: center; transition: transform .6s var(--ease); }
.nav__dots i { width: 5px; height: 5px; background: var(--ink); border-radius: 1px; }
.nav__dots:hover, .nav__dots[aria-expanded="true"] { transform: rotate(45deg); }

/* ---------- menu overlay ---------- */
.menu { position: fixed; inset: 0; z-index: 55; pointer-events: none; visibility: hidden; }
.menu.is-open { pointer-events: auto; visibility: visible; }
.menu__bg { position: absolute; inset: 0; background: var(--ember); clip-path: circle(0% at calc(100% - 96px) 45px); }
.menu__inner { position: relative; height: 100%; display: flex; justify-content: space-between; align-items: flex-end; padding: 140px var(--pad) 60px; color: var(--ink); }
.menu__list { list-style: none; }
.menu__list li { overflow: hidden; }
.menu__list a { display: flex; align-items: baseline; gap: 20px; font-family: var(--serif); font-size: clamp(54px, 9vw, 140px); line-height: .98; transform: translateY(110%); }
.menu__list a span { font-family: var(--mono); font-size: 13px; }
.menu__list a:hover { font-style: italic; }
.menu__side { font-size: 17px; line-height: 1.5; opacity: 0; text-align: right; display: grid; justify-items: end; gap: 18px; }
.menu__side img { width: 150px; height: auto; }
.menu__side a { text-decoration: underline; }

/* ---------- hero ---------- */
.hero { position: relative; height: 100vh; }
.hero__stage { position: relative; height: 100vh; overflow: hidden; background: #120402; }
.hero__video { position: absolute; inset: 0; width: 100%; height: 100%; will-change: opacity, transform; }
.hero__logo { position: absolute; inset: 0; z-index: 3; opacity: 0; will-change: transform, opacity; }
.hero__logo canvas { width: 100%; height: 100%; display: block; }
.hero__shade {
  position: absolute; inset: 0; z-index: 2; pointer-events: none;
  background:
    linear-gradient(180deg, rgba(10,5,4,.55) 0%, rgba(10,5,4,0) 22%, rgba(10,5,4,0) 55%, rgba(10,5,4,.78) 100%),
    radial-gradient(ellipse at center, transparent 45%, rgba(10,5,4,.55) 100%);
}
.hero__glow {
  position: absolute; left: 50%; top: 44%; width: 80vmin; height: 80vmin; z-index: 2; margin: -40vmin 0 0 -40vmin;
  border-radius: 50%; opacity: 0; pointer-events: none; will-change: transform, opacity;
  background: radial-gradient(circle, rgba(255,90,30,.5), rgba(255,60,20,.14) 42%, transparent 68%);
}
.hero__intro { position: absolute; inset: auto var(--pad) clamp(40px, 7vh, 80px); z-index: 4; display: flex; justify-content: space-between; align-items: flex-end; gap: 40px; will-change: transform, opacity; }
.hero__title { font-weight: 400; font-size: clamp(46px, 7.4vw, 132px); line-height: .92; letter-spacing: -.035em; }
.hero__title .line { display: block; overflow: hidden; padding-bottom: .06em; }
.hero__title .line > span { display: block; }
.hero__title .line--serif { font-family: var(--serif); font-style: italic; letter-spacing: -.01em; font-size: 1.06em; color: #ffd8c4; }
.hero__aside { max-width: 420px; padding-bottom: 14px; }
.hero__aside p { font-size: 18px; line-height: 1.45; color: rgba(255,240,232,.88); margin-bottom: 30px; }

.btn { position: relative; display: inline-flex; align-items: center; overflow: hidden; border-radius: 999px; font-size: 16px; font-weight: 500; transition: color .4s; }
.btn span { position: relative; z-index: 1; }
.btn--glass { padding: 18px 38px; background: rgba(255,110,60,.22); border: 1px solid rgba(255,255,255,.28); backdrop-filter: blur(12px); -webkit-backdrop-filter: blur(12px); }
.btn::before { content: ""; position: absolute; inset: 0; background: var(--ash); border-radius: inherit; transform: translateY(101%); transition: transform .6s var(--ease); }
.btn:hover::before { transform: translateY(0); }
.btn:hover { color: var(--ink); }

.hero__caption {
  position: absolute; left: 50%; top: 50%; z-index: 4; width: min(90vw, 940px);
  text-align: center; pointer-events: none; opacity: 0; will-change: transform, opacity;
  font-size: clamp(30px, 4.4vw, 72px); line-height: 1.04; letter-spacing: -.03em;
  text-shadow: 0 4px 40px rgba(0,0,0,.6);
}
.hero__caption em { color: #ffc2a6; }
.hero__wordmark { position: absolute; left: 0; right: 0; bottom: 14vh; z-index: 4; display: flex; justify-content: center; gap: .16em; font-weight: 300; letter-spacing: .02em; font-size: clamp(42px, 7vw, 120px); line-height: 1; perspective: 600px; }
.hero__wordmark span { display: inline-block; opacity: 0; }
.hero__tag { position: absolute; left: 0; right: 0; bottom: 9vh; z-index: 4; text-align: center; font-family: var(--mono); font-size: 12px; letter-spacing: .3em; text-transform: uppercase; color: var(--ash-dim); opacity: 0; padding: 0 20px; }

.hud { position: absolute; top: 50%; z-index: 4; display: flex; flex-direction: column; gap: 6px; font-family: var(--mono); transform: translateY(-50%); }
.hud--left { left: var(--pad); }
.hud--right { right: var(--pad); text-align: right; }
.hud__label { font-size: 10px; letter-spacing: .3em; text-transform: uppercase; color: var(--ash-dim); }
.hud__value { font-size: 13px; color: var(--ash); }
.hud__value b { font-weight: 400; font-size: 22px; color: #fff; font-variant-numeric: tabular-nums; }
.hud__progress { position: absolute; left: 50%; top: 104px; z-index: 4; width: 180px; height: 1px; margin-left: -90px; background: rgba(255,255,255,.2); }
.hud__progress i { position: absolute; inset: 0; background: var(--magma); transform-origin: left; transform: scaleX(0); box-shadow: 0 0 10px var(--ember); }
.scroll-hint { position: absolute; left: 50%; bottom: 26px; z-index: 4; transform: translateX(-50%); display: flex; flex-direction: column; align-items: center; gap: 10px; font-family: var(--mono); font-size: 10px; letter-spacing: .3em; text-transform: uppercase; color: var(--ash-dim); }
.scroll-hint i { width: 1px; height: 38px; background: linear-gradient(var(--ash), transparent); animation: drip 1.8s var(--ease) infinite; transform-origin: top; }
@keyframes drip { 0% { transform: scaleY(0); } 50% { transform: scaleY(1); } 100% { transform: scaleY(1); opacity: 0; } }

/* ---------- shared ---------- */
.eyebrow { display: inline-flex; align-items: center; gap: 12px; font-family: var(--mono); font-size: 12px; letter-spacing: .26em; text-transform: uppercase; color: var(--ash-dim); margin-bottom: 40px; }
.eyebrow--center { justify-content: center; }
.dot { width: 8px; height: 8px; border-radius: 50%; background: var(--ember); box-shadow: 0 0 14px var(--ember); }
.big-title { font-weight: 400; font-size: clamp(52px, 8.2vw, 150px); line-height: .92; letter-spacing: -.045em; }
.big-title em { color: var(--magma); letter-spacing: -.02em; }
.reveal { display: inline-block; }
.link-arrow { display: inline-flex; gap: 12px; align-items: center; font-size: 17px; border-bottom: 1px solid var(--ash-faint); padding-bottom: 8px; transition: gap .5s var(--ease), border-color .3s; }
.link-arrow:hover { gap: 24px; border-color: var(--ember); }

/* ---------- about ---------- */
.about { padding: var(--sec) var(--pad) calc(var(--sec) * .8); }
.about__grid { display: grid; grid-template-columns: 1.25fr 1fr; gap: clamp(40px, 6vw, 120px); align-items: start; }
.about__text { font-size: clamp(30px, 3.6vw, 62px); line-height: 1.08; letter-spacing: -.03em; }
.about__text .word { color: rgba(236,226,218,.14); }
.about__facts { display: grid; grid-template-columns: repeat(2, 1fr); gap: 40px 30px; margin-top: clamp(60px, 7vw, 110px); padding-top: 40px; border-top: 1px solid var(--ash-faint); }
.about__facts b { display: block; font-family: var(--serif); font-weight: 400; font-size: clamp(48px, 4.4vw, 76px); line-height: 1; color: var(--ash); margin-bottom: 10px; }
.about__facts span { font-size: 15px; color: var(--ash-dim); line-height: 1.4; }

.specimen { position: sticky; top: 110px; }
.specimen__frame { position: relative; aspect-ratio: 4 / 5; border: 1px solid var(--ash-faint); border-radius: 6px; overflow: hidden; background: radial-gradient(ellipse at 50% 42%, #2a0c06 0%, #120605 55%, var(--ink) 100%); cursor: grab; touch-action: pan-y; }
.specimen__frame:active { cursor: grabbing; }
.specimen__frame canvas { position: absolute; inset: 0; width: 100%; height: 100%; }
.specimen__glow { position: absolute; left: 50%; top: 42%; width: 70%; aspect-ratio: 1; transform: translate(-50%, -50%); border-radius: 50%; background: radial-gradient(circle, rgba(255,80,30,.38), transparent 65%); }
.specimen__frame::after { content: ""; position: absolute; inset: 0; pointer-events: none; background-image: linear-gradient(var(--ash-faint) 1px, transparent 1px), linear-gradient(90deg, var(--ash-faint) 1px, transparent 1px); background-size: 48px 48px; opacity: .25; mask-image: radial-gradient(ellipse at center, #000 20%, transparent 75%); -webkit-mask-image: radial-gradient(ellipse at center, #000 20%, transparent 75%); }
.specimen__corner { position: absolute; width: 14px; height: 14px; border-color: var(--ember); border-style: solid; z-index: 2; }
.specimen__corner--tl { top: 14px; left: 14px; border-width: 1px 0 0 1px; }
.specimen__corner--tr { top: 14px; right: 14px; border-width: 1px 1px 0 0; }
.specimen__corner--bl { bottom: 14px; left: 14px; border-width: 0 0 1px 1px; }
.specimen__corner--br { bottom: 14px; right: 14px; border-width: 0 1px 1px 0; }
.specimen__top, .specimen__bottom { position: absolute; left: 36px; right: 36px; z-index: 2; display: flex; justify-content: space-between; font-family: var(--mono); font-size: 11px; letter-spacing: .2em; text-transform: uppercase; color: var(--ash-dim); }
.specimen__top { top: 32px; }
.specimen__top span:last-child { color: var(--magma); font-variant-numeric: tabular-nums; }
.specimen__bottom { bottom: 30px; align-items: flex-end; gap: 20px; }
.specimen__bottom b { display: block; font-family: var(--sans); font-weight: 400; font-size: 20px; letter-spacing: -.01em; text-transform: none; color: var(--ash); margin-bottom: 6px; }
.specimen__bottom div span { text-transform: none; letter-spacing: 0; font-family: var(--sans); font-size: 14px; line-height: 1.4; }
.specimen__hint { white-space: nowrap; color: var(--ash); }

.about__foot { display: grid; grid-template-columns: 1.1fr 1fr; gap: clamp(40px, 7vw, 140px); margin-top: clamp(110px, 12vw, 200px); align-items: center; }
.about__img { aspect-ratio: 16 / 10; overflow: hidden; border-radius: 4px; }
.about__img img { transform: scale(1.18); }
.about__lede { font-size: clamp(20px, 1.6vw, 26px); line-height: 1.45; color: var(--ash); margin-bottom: 44px; max-width: 520px; }
.clients { margin-bottom: 44px; }
.clients__label { display: block; font-family: var(--mono); font-size: 11px; letter-spacing: .26em; text-transform: uppercase; color: var(--ember); margin-bottom: 18px; }
.clients ul { list-style: none; display: grid; grid-template-columns: repeat(2, 1fr); gap: 12px 30px; }
.clients li { font-family: var(--serif); font-style: italic; font-size: 24px; color: var(--ash-dim); border-bottom: 1px solid var(--ash-faint); padding-bottom: 10px; transition: color .3s, padding .4s var(--ease); }
.clients li:hover { color: var(--ash); padding-left: 10px; }

/* ---------- services ---------- */
.services { position: relative; overflow: hidden; background: var(--ink-2); height: 100vh; min-height: 660px; display: flex; flex-direction: column; justify-content: center; padding-top: 76px; }
.services__head { padding: 0 var(--pad); margin-bottom: 4.5vh; }
.services__head .eyebrow { margin-bottom: 2.2vh; }
.services__head .big-title { font-size: clamp(42px, min(6vw, 9vh), 120px); }
.services__track { display: flex; gap: clamp(20px, 2.4vw, 40px); padding: 0 var(--pad); width: max-content; will-change: transform; }
.svc { flex: none; width: max(320px, 58vh); display: flex; flex-direction: column; }
.svc__img { height: max(220px, 36vh); overflow: hidden; border-radius: 4px; margin-bottom: 2.6vh; }
.svc__zoom { width: 100%; height: 100%; transition: transform 1.4s var(--ease); }
.svc:hover .svc__zoom { transform: scale(1.06); }
.svc__body { display: block; }
.svc__num { display: block; font-family: var(--mono); font-size: 12px; color: var(--ember); letter-spacing: .2em; margin-bottom: 12px; }
.svc h3 { font-weight: 400; font-size: clamp(28px, min(2.8vw, 4.6vh), 50px); letter-spacing: -.03em; line-height: 1; margin-bottom: 12px; }
.svc h3 em { color: var(--magma); }
.svc p { color: var(--ash-dim); font-size: 16px; line-height: 1.5; margin-bottom: 16px; max-width: 460px; }
.svc ul { list-style: none; display: flex; flex-wrap: wrap; gap: 8px; }
.svc li { font-size: 13px; padding: 6px 13px; border: 1px solid var(--ash-faint); border-radius: 999px; color: var(--ash-dim); }
.svc--end { width: max(280px, 34vh); justify-content: center; padding: 0 30px; border-left: 1px solid var(--ash-faint); }
.svc--end p { font-size: 20px; color: var(--ash-dim); margin-bottom: 14px; }
.svc__talk { font-size: clamp(48px, 5vw, 84px); line-height: 1; color: var(--ash); display: inline-flex; gap: 16px; align-items: baseline; transition: color .3s, gap .5s var(--ease); }
.svc__talk:hover { color: var(--magma); gap: 28px; }

/* ---------- marquee ---------- */
.marquee { padding: 70px 0; background: var(--ember); color: var(--ink); overflow: hidden; transform: rotate(-2deg); margin: -20px -2vw; position: relative; z-index: 2; }
.marquee__row { display: flex; white-space: nowrap; width: max-content; font-size: clamp(40px, 5.6vw, 96px); letter-spacing: -.03em; line-height: 1.1; will-change: transform; }
.marquee__row span { padding-right: .4em; }
.marquee__row i { font-style: normal; font-size: .5em; vertical-align: middle; margin: 0 .3em; }

/* ---------- work / case studies ---------- */
.work { padding: calc(var(--sec) * 1.05) var(--pad) var(--sec); }
.work__head { margin-bottom: clamp(100px, 11vw, 180px); display: grid; grid-template-columns: 1fr auto; align-items: end; gap: 40px; }
.work__head .eyebrow { grid-column: 1 / -1; margin-bottom: 0; }
.work__intro { font-size: 18px; color: var(--ash-dim); max-width: 280px; line-height: 1.5; padding-bottom: 14px; }

.case { margin-bottom: clamp(160px, 16vw, 260px); }
.case__head { display: grid; grid-template-columns: 1.3fr 1fr; gap: 40px; align-items: end; margin-bottom: 50px; }
.case__idx { grid-column: 1 / -1; font-family: var(--mono); font-size: 12px; color: var(--ember); letter-spacing: .24em; text-transform: uppercase; }
.case__title { font-weight: 400; font-size: clamp(56px, 7vw, 140px); white-space: nowrap; letter-spacing: -.05em; line-height: .88; }
.case__title em { color: var(--magma); letter-spacing: -.02em; }
.case__meta { display: grid; grid-template-columns: repeat(2, 1fr); gap: 22px 30px; padding-bottom: 12px; }
.case__meta dt { font-family: var(--mono); font-size: 10px; letter-spacing: .24em; text-transform: uppercase; color: var(--ash-dim); margin-bottom: 6px; }
.case__meta dd { font-size: 16px; line-height: 1.4; }
.case__hero { aspect-ratio: 21 / 9; overflow: hidden; border-radius: 4px; }
.case__hero img { transform: scale(1.2); will-change: transform; }
.case__story { display: grid; grid-template-columns: 1fr 1fr; gap: clamp(40px, 7vw, 140px); margin: clamp(70px, 8vw, 120px) 0; padding-left: 25%; }
.case__story h4 { font-family: var(--mono); font-weight: 400; font-size: 11px; letter-spacing: .26em; text-transform: uppercase; color: var(--ember); margin-bottom: 18px; }
.case__story p { font-size: clamp(18px, 1.35vw, 22px); line-height: 1.55; color: var(--ash); }
.case__gallery { position: relative; height: clamp(480px, 50vw, 860px); margin-bottom: 70px; }
.g { position: absolute; overflow: hidden; border-radius: 4px; will-change: transform; }
.g figcaption { position: absolute; left: 14px; bottom: 12px; font-family: var(--mono); font-size: 10px; letter-spacing: .2em; text-transform: uppercase; color: #fff; background: rgba(10,5,4,.6); padding: 6px 10px; border-radius: 3px; }
.g--1 { left: 0; top: 0; width: 34%; aspect-ratio: 4 / 5; }
.g--2 { left: 38%; top: 16%; width: 30%; aspect-ratio: 4 / 5; z-index: 2; box-shadow: 0 50px 90px rgba(0,0,0,.6); }
.g--3 { right: 0; top: 4%; width: 28%; aspect-ratio: 4 / 5; }
.case--alt .g--1 { left: auto; right: 0; }
.case--alt .g--2 { left: 30%; width: 38%; aspect-ratio: 4 / 3; top: 30%; }
.case--alt .g--3 { right: auto; left: 0; top: 10%; width: 30%; aspect-ratio: 4 / 3; }
.case--alt .case__story { padding-left: 0; padding-right: 25%; }
.case__results { display: grid; grid-template-columns: repeat(3, 1fr); gap: 30px; border-top: 1px solid var(--ash-faint); padding-top: 40px; }
.case__results b { display: block; font-family: var(--serif); font-weight: 400; font-size: clamp(56px, 6vw, 110px); line-height: 1; color: var(--ash); margin-bottom: 12px; font-variant-numeric: tabular-nums; }
.case__results span { font-size: 15px; color: var(--ash-dim); }

.quote { max-width: 1200px; margin: 0 auto; text-align: center; }
.quote blockquote { font-family: var(--serif); font-size: clamp(36px, 4.6vw, 80px); line-height: 1.08; letter-spacing: -.015em; margin-bottom: 40px; }
.quote blockquote .word { opacity: .15; }
.quote figcaption { font-size: 16px; color: var(--ash-dim); }
.quote figcaption b { display: block; font-weight: 500; color: var(--ash); margin-bottom: 4px; }

/* ---------- process ---------- */
.process { padding: var(--sec) var(--pad); background: var(--ink-2); }
.process__body { position: relative; display: grid; grid-template-columns: 1fr 40px 1.5fr; gap: 40px; }
.process__head { grid-column: 1; grid-row: 1; position: sticky; top: 140px; align-self: start; }
.process__head .big-title { font-size: clamp(48px, 5.6vw, 104px); }
.process__lede { margin-top: 36px; font-size: 18px; line-height: 1.55; color: var(--ash-dim); max-width: 400px; }
.process__tip { margin-top: 24px; font-family: var(--mono); font-size: 11px; letter-spacing: .2em; text-transform: uppercase; color: var(--magma); }
.process__line { grid-column: 2; grid-row: 1; width: 40px; height: 100%; overflow: visible; }
.process__line path { fill: none; stroke: var(--ember); stroke-width: 2; }
.process__steps { grid-column: 3; grid-row: 1; list-style: none; }
.step { position: relative; display: grid; grid-template-columns: 80px 1fr; gap: 20px; padding: 56px 0; border-top: 1px solid var(--ash-faint); transition: padding .6s var(--ease); }
.step:last-child { border-bottom: 1px solid var(--ash-faint); }
.step::before { content: ""; position: absolute; inset: 0; background: linear-gradient(90deg, rgba(255,74,28,.12), transparent 70%); opacity: 0; transition: opacity .4s; pointer-events: none; }
.step:hover::before { opacity: 1; }
.step:hover { padding-left: 18px; }
.step__n { font-family: var(--mono); font-size: 13px; color: var(--ember); padding-top: 14px; letter-spacing: .2em; }
.step__tag { display: block; font-family: var(--mono); font-size: 11px; letter-spacing: .18em; text-transform: uppercase; color: var(--ash-dim); margin-bottom: 14px; }
.step__tag em { font-family: var(--serif); font-size: 18px; letter-spacing: 0; text-transform: none; color: var(--magma); }
.step h3 { font-weight: 400; font-size: clamp(42px, 4.4vw, 80px); letter-spacing: -.04em; line-height: .95; margin-bottom: 18px; transition: color .3s; }
.step:hover h3 { color: var(--magma); }
.step p { color: var(--ash-dim); font-size: 18px; line-height: 1.55; max-width: 560px; margin-bottom: 18px; }
.step__out { font-size: 14px; color: var(--ash); padding: 8px 14px; border: 1px solid var(--ash-faint); border-radius: 999px; display: inline-block; }
.step__thumb { display: none; }

.peek { position: fixed; left: 0; top: 0; z-index: 50; width: 240px; aspect-ratio: 4 / 5; margin: -150px 0 0 -120px; pointer-events: none; border-radius: 6px; overflow: hidden; clip-path: inset(50% 50% 50% 50% round 6px); box-shadow: 0 40px 80px rgba(0,0,0,.6); }
.peek img { position: absolute; inset: 0; opacity: 0; transition: opacity .35s; }
.peek img.is-on { opacity: 1; }

/* ---------- stats ---------- */
.stats { display: grid; grid-template-columns: repeat(4, 1fr); padding: calc(var(--sec) * .65) var(--pad); gap: 24px; border-bottom: 1px solid var(--ash-faint); }
.stat b { display: block; font-family: var(--serif); font-weight: 400; font-size: clamp(72px, 8.5vw, 160px); line-height: .9; letter-spacing: -.03em; }
.stat span { font-family: var(--mono); font-size: 12px; letter-spacing: .2em; text-transform: uppercase; color: var(--ash-dim); }

/* ---------- cta ---------- */
.cta { position: relative; min-height: 110vh; display: grid; place-items: center; overflow: hidden; text-align: center; }
.cta__bg { position: absolute; inset: -15% 0; will-change: transform; }
.cta__bg::after { content: ""; position: absolute; inset: 0; background: radial-gradient(ellipse at center, rgba(10,5,4,.4), rgba(10,5,4,.92) 75%), linear-gradient(var(--ink), transparent 25%, transparent 75%, var(--ink)); }
.cta__inner { position: relative; z-index: 2; padding: 0 var(--pad); }
.cta__title { font-weight: 400; font-size: clamp(64px, 11vw, 210px); line-height: .88; letter-spacing: -.05em; margin-bottom: 36px; }
.cta__title em { color: #ffd2bd; }
.cta__sub { font-size: 19px; color: var(--ash-dim); margin-bottom: 60px; }
.cta__actions { display: flex; flex-direction: column; align-items: center; gap: 28px; }
.cta__btn { display: inline-grid; place-items: center; width: 200px; height: 200px; border-radius: 50%; background: var(--ember); color: var(--ink); font-size: 18px; font-weight: 500; box-shadow: 0 0 80px rgba(255,74,28,.55); transition: background .4s; }
.cta__btn:hover { background: var(--ash); }
.cta__mail { font-size: 18px; border-bottom: 1px solid var(--ash-faint); padding-bottom: 6px; }
.cta__mail:hover { border-color: var(--ember); }

/* ---------- footer ---------- */
.footer { padding: 120px var(--pad) 30px; overflow: hidden; }
.footer__grid { display: grid; grid-template-columns: 1.2fr 1fr 1fr 1fr; gap: 30px; margin-bottom: 80px; }
.footer__logo { width: 150px; height: auto; }
.footer__label { display: block; font-family: var(--mono); font-size: 11px; letter-spacing: .26em; text-transform: uppercase; color: var(--ember); margin-bottom: 20px; }
.footer__grid p { font-size: 17px; line-height: 1.6; color: var(--ash-dim); margin-bottom: 14px; }
.footer__grid a:hover { color: var(--ash); }
.footer__word { font-family: var(--serif); font-style: italic; font-size: 27vw; line-height: .78; letter-spacing: -.04em; text-align: center; white-space: nowrap; }
.footer__word .char { display: inline-block; }
.footer__base { display: flex; justify-content: space-between; margin-top: 40px; font-family: var(--mono); font-size: 11px; letter-spacing: .2em; text-transform: uppercase; color: var(--ash-dim); }

/* ---------- responsive ---------- */
@media (max-width: 1200px) { .scroll-hint { display: none; } .nav__pill a { padding: 10px 14px; } }

@media (max-width: 1000px) {
  .nav__pill { display: none; }
  .about__grid { grid-template-columns: 1fr; }
  .specimen { position: relative; top: 0; max-width: 520px; }
  .case__story, .case--alt .case__story { padding: 0; }
}

@media (max-width: 760px) {
  .brand { height: 38px; }
  .nav__cta { display: none; }
  .nav__dots { width: 44px; height: 44px; }
  .hero__intro { flex-direction: column; align-items: flex-start; gap: 24px; }
  .hero__aside p { font-size: 16px; }
  .hud { display: none; }
  .hud__progress { top: 82px; }
  .about__foot, .process__body, .case__head, .case__story, .work__head { grid-template-columns: 1fr; }
  .process__line { display: none; }
  .process__steps { grid-column: 1; grid-row: auto; }
  .process__head { position: static; grid-row: auto; margin-bottom: 40px; }
  .process__tip { display: none; }
  .step { grid-template-columns: 1fr; gap: 10px; padding: 40px 0; }
  .step__thumb { display: block; aspect-ratio: 16 / 10; border-radius: 4px; margin-top: 10px; }
  .peek { display: none; }
  .case__hero { aspect-ratio: 4 / 3; }
  .case__gallery { height: auto; display: grid; grid-template-columns: 1fr 1fr; gap: 12px; }
  .g, .case--alt .g { position: relative; inset: auto !important; width: auto !important; aspect-ratio: 4 / 5 !important; box-shadow: none; }
  .g--3 { grid-column: 1 / -1; aspect-ratio: 16 / 10 !important; }
  .case__results { grid-template-columns: 1fr; gap: 30px; }
  .stats { grid-template-columns: 1fr 1fr; row-gap: 60px; }
  .footer__grid { grid-template-columns: 1fr 1fr; }
  .menu__inner { flex-direction: column; align-items: flex-start; justify-content: flex-end; gap: 40px; }
  .menu__side { text-align: left; justify-items: start; }
  .svc { width: 80vw; }
  .svc__img { height: 30vh; }
  .footer__base { flex-direction: column; gap: 10px; }
}

@media (prefers-reduced-motion: reduce) {
  .scroll-hint i, .loader__mark { animation: none; }
}